Scents go wild — perfumes take a green-fingered turn

Millennials are digging the new trend for fragrances inspired by garden flowers, nettles and weeds

Meanwhile British fragrance house Parterre, founded by David and Julia Bridger, has as its home the 50-acre Keyneston Mill Botanical Estate, the largest private botanic gardens in the country dedicated solely to aromatic and scented plants, with more than 2,000 varieties. Root of All Goodness (£95), which opens with bergamot but has a warm base of vetiver root and leather, is a bit like walking through woods.

“Fragrance and flowers go hand in hand,” says Tom Loxley, the editor and co-founder of Rakesprogress, a contemporary gardening and style magazine for urbanites. “Perfumers have always known that. They also know gardens are where we’re all heading now for a break from the digital whirl, in our imaginations if not in reality.” And while we might not be able to walk in a magical garden in Venice every day, we can spray it all over.

By Kathleen Baird-Murray, FT, Financial Times, March, 2019
Find the original article here.

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